/biz/ - Business & Finance

I am a marketing exec at a tech company that spends hundreds of thousands of dollars on Google Ads. There's a shitstorm brewing in the marketing world, and more and more of my associates are starting to notice that Google Ads is truly a scam.

>90%+ of advertisers are destined for failure and it's all because of Google's greediness
Increasingly, the decision making is being obfuscated by their platform, and it's allowing the algorithms to basically choose how to spend your budget and set CPC/CPM however they'd like. They also strategically hide numerous critical settings so that new advertisers waste money on things they don't realize they're targeting. To make it worse, if you haven't already noticed, they just rolled out a new update to their SERPs, which has the convenient effect of making ads harder to differentiate from organic results.
>This is artificially boosting CTRs enormously

Now here's the kicker, I have some insider information that Google is starting to notice that marketers are catching on to this scam. Its currently all hands on deck to rescue Alphabet's billion dollar cash cow before it all collapses, and you're going to be seeing a lot in the coming months. The strategy they are about to pursue is completely off-base, and might actually do more harm than good in my opinion.

I'm about to divert a large portion of my budget to other advertising outlets, with Brave Ads being a critical component of this plan. I know numerous other advertisers who either have a similar plan, or are highly interested in Brave.

Make the most of this info, and don't say you weren't warned. I'm fully loaded and ready, are you?