/biz/ - Business & Finance

https://www.financemagnates.com/cryptocurrency/news/reach-full-market-potential-half-cryptos-future-must-female/

>As bad as the gender gap in the tech industry is, the crypto industry is even worse–it’s estimated that only 1-5% of crypto innovators, investors, and users are women.

>The gender imbalance isn’t only in the area of innovators and inventors, but also users. There is significant potential for increases in market valuation and adoption for real-world use if the gender gap in the usage of cryptocurrencies can extend further into women’s lives. On every end, the industry could lose out on fifty-percent of its potential growth if it does not become more inclusive.

>We asked several rising figures in the blockchain industry to tell us their thoughts about how to make the industry as a whole a more welcoming place for all individuals, no matter their genders.

>Kathy Berardi is a PR strategist and brand storyteller with nearly 20 years of experience who specializes in blockchain and cryptocurrency. Nea Simone is a New York Times best-selling author and the founder of BESPOKE Media Marketing; Laura Cramer is Director of Brand Strategy at Melrose PR, a blockchain and cryptocurrency communications agency, and Kim-Miller Anderson is the president and founder of MSK Consulting Services.