/biz/ - Business & Finance

https://www.youtube.com/watch?v=Ji2Q3DVxvM0

Navy cryptology it's a job only first
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select few it's the part of the Navy
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that creates codes and breaks codes we
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understood the kind of people the Navy
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was looking for and so we chose the
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right medium to attract them an
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alternate reality game or argh the ideal
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Navy cryptologist is self-motivated and
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highly intelligent an intuitive problem
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solver this is a very small very
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specific group to target that's why an
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ark was the right way to micro target
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but hard players have the exact skill
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set the Navy is seeking our gamers are
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also interconnected we were tapping into
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an entire community this was a natural
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method to interest and engaged project
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ARCA to this was launched with zero paid
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media support prior to launch we created
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fictional characters Facebook pages and
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Twitter accounts to seed the clues we
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created the storyline

Achieving mission impossible. Not for us. When Lowe Campbell Ewald began working with the U.S. Navy, military service wasn’t even a blip on the radar of most of their Gen Y target audience. Our job? Get on their radar. Become a part of their world at every touch point. Recruit more qualified candidates. And spend less on marketing than any other branch of the military. Mission accomplished with an unprecedented 135 (and counting) consecutive months of achieving the Navy’s General Enlisted monthly recruiting goals with Project Architeuthis
https://shortyawards.com/7th/project-architeuthis