/biz/ - Business & Finance

So why the fuck isnt anyone talking about iHop changing to iHob on /biz/? To me, this seems like a huge deal for Dine Brand (DIN) considering they've done such a good job creating hype around the name change. They just announced that the "b" is for burgers which isn't what I think of when I think of iHop, but none the less this is a major change and once the locations start converting I think it will make a second wave of hype. DIN owns Apple Bee's too but I think any future growth will come from iHop, and I think it will be significant but I'm just a brainlet with a bitch portfolio. What are your thoughts on this change? Should I go balls deep on DIN and hope for the best over the next year maybe two? Will iHob kill them? Who will win American idol this year?