/biz/ - Business & Finance

>>12955372
>“We are truly sorry for these results stated above,” the three-paragraph quote began. “Negligence nor mismanagement nor woeful acts of God were not the reasons — much of this was the result of injustice!”

>Caporella’s rant did not specify exactly what injustice caused National Beverage to sell fewer cans of flavored sparkling water than was expected. Instead, he moved on an awkward metaphor, comparing his job of managing a company that sells packaged drinks to caring for a disabled person.

>“Managing a brand is not so different from caring for someone who becomes handicapped,” Caporella said. “Brands do not see or hear, so they are at the mercy of their owners or care providers who must preserve the dignity and special character that the brand exemplifies.”

https://www.marketwatch.com/story/lacroix-makers-ceo-blames-injustice-for-poor-sales-compares-job-to-caring-for-a-handicapped-person-2019-03-07