There is an active FUD campaign, and it seems its working. Options:
>Sell
Nothing wrong to take a profit if you think it will never reach ATH anytime soon.
You could always sell and buy back cheaper if you think it will still moon one day.
If you think Simeon is right, you could even short it yourself, just borrow link, sell it, buy back cheaper to pay loan.
If you bought the top and can't stomach your losses, you may sell, but remember that you dont actually lose until you sell.
>Hold
If you think it will break ATH and moon (regardless of when you bought), and see the current situation as a minor hurdle.
>Buy
If you think it will definitely moon, (mostly soon) or your bags are half empty, the current downward trend would be a great opportunity to buy