/biz/ - Business & Finance

>>853188

You are right but I don't sell to plebs.

The books that have had bigger influence on me have been Funky Business Forever and The Blue Ocean Strategy.

Funky Business:
>The future is specialization. People want individuality and they are willing to pay a premium for it. That's the future of brands: Apple, Harley Davidson, Rolex.

You will say, yeah, but the average guy uses Windows...

Blue Ocean Strategy:
>The average consumer market is a fierce place, full of sharks. You need to specialize, to sell something different. Example: when Nintendo launched the Wii and it ate up the rivals regarding sales and revenue.


I will give you my personal experience:
Selling to the average Joe is tough. Disposable income is not that high and revolutionary stuff is running out.
When I designed websites I tried to target premium as much as possible. Why? Because when I sold to poor people they always complained like bitches, they always wanted something not in the papers, they wanted to change this and that... for a low price. Exhausting.

It's much better to sell to Premium even if at the end of the day you make less money, but you have more time for other projects because +$/hour and less headaches.

My field is creating niches, niches that don't exist in established markets.
Some examples: websites + GOOD photography for the same price as only websites. Bitches want photos.

-A feminist magazine which is less feminist than the rivals, specialized in high income woman. All the ADS there ARE MINE.
-Website that sells premium Mediterranean products, aimed at anti aing. High income buyers. Don't make much money but not a hassle.

-Developer/marketers/advertisers association aimed at libertarians, conservatives and objectivists. Don't make money with it, but GOOD networking. Only 25 people, but has been much more useful than linkedin or FB.

And more.

If you sell to the average Joe make sure that you don't have TO DEAL with the average Joe...