/biz/ - Business & Finance

>>54265770
The physical sign structure and relationship flow chart

Typically, the sign operator owns the physical asset. The asset is secured by a ground lease with a property owner. The operator deals with the advertisers and the landlord, who never have any contact with each other.

In terms of lease payments, try to avoid any revenue sharing agreement if you can or keep it under 20%. That said, rev share arrangements are common in the 25-30% area.

>>54256810
You’ll be able to sell it. Advertising pays for itself and intelligent brick/mortar business owners know this. You want to start out with them because those are the most effective and therefore profitable signs. If for whatever reason you can’t, try doctors real estate agents and lawyers, especially slip and fall lawyers.

There’s the call to action signs (go here now!)

Then there are signs geared toward simply raising awareness of a service or product