Avalanche isnt just the Consensus, the Subnets are important too and actually everyone profits from Subnets.
It gives their token an additional usecase, creates buy pressure and taps into a network of thousands and soon millions of validators who they can outsource the demand to, in other words it can scale.
Avalanche solves all consensus issues that everyone else is struggling with and the ROSE chain for example could easily become a Subnet.
This is possible and I didnt make it up, if you remember the Oasis Labs Whitepaper on page 1
>"The modular design of the platform allows the consensus layer to be easily changed to use a completely different consensus mechanism to benefit from the latest progress in the space".
Avalanche is the latest in the Space and John Wu already dominates the business in Asia (see recent Alibaba news, GREE news and the Korea meetups), Emin and his best friends Ari Juels and Ittay Eyal dominate the academic field at Cornell where she works at, she will bend the knee and become a Subnet soon and she will profit from it and ROSE cucks might even make it.
also Oasis Labs isnt the only one who will profit from this. L2s will also eventually become Subnets and Subnets arent even restricted to only crypto. Avalanche will tokenize all the Assets in the World.