/biz/ - Business & Finance

>>23609867
On a personal level, Schmidt and Cohen are perfectly likable people. But Google's chairman is a classic “head of industry” player, with all of the ideological baggage that comes with that role.44 Schmidt fits exactly where he is: the point where the centrist, liberal, and imperialist tendencies meet in American political life. By all appearances, Google's bosses genuinely believe in the civilizing power of enlightened multinational corporations, and they see this mission as continuous with the shaping of the world according to the better judgment of the “benevolent superpower.” They will tell you that open-mindedness is a virtue, but all perspectives that challenge the exceptionalist drive at the heart of American foreign policy will remain invisible to them. This is the impenetrable banality of “don’t be evil.” They believe that they are doing good. And that is a problem.

Google is "different". Google is "visionary". Google is "the future". Google is "more than just a company". Google "gives back to the community". Google is "a force for good".

Even when Google airs its corporate ambivalence publicly, it does little to dislodge these items of faith.45 The company’s reputation is seemingly unassailable. Google’s colorful, playful logo is imprinted on human retinas just under six billion times each day, 2.1 trillion times a year—an opportunity for respondent conditioning enjoyed by no other company in history.46

aught red-handed last year making petabytes of personal data available to the US intelligence community through the PRISM program, Google nevertheless continues to coast on the goodwill generated by its “don’t be evil” doublespeak.